Date/Time
Date(s) - 06/06/2024
2:00 pm - 3:00 pm

About the Webinar

Four out of five analytic projects fail in business.

It’s not a lack of talent or tools, it is the failure to define the desired outcome. Either business professionals assume that data analysts know what they mean, or data professionals fail to understand the context of a request. The result is wasted time, wasted effort, and mutual frustration.

Both business and analytic professionals need tools to understand how initial project definition goes awry.
Here, we will explore tools to start projects well.

About the Speaker

Wendy D. Lynch, PhD

Founder, dataintosolutions.com and Lynch Consulting

For over 35 years, Wendy Lynch, PhD has converted complex analytics into business value. At heart, she is a sense-maker and translator. A consultant to numerous Fortune 100 companies, her current work focuses on the application of Big Data solutions in Human Capital Management.

In 2022, she was awarded the Bill Whitmer Leadership Award for her sustained contributions to the science of corporate health.

As a research scientist working in the business world, Dr. Wendy Lynch has learned to straddle commercial and academic goals, translating analytic results into market success.

Through her roles in diverse work settings—including digital start-ups, century-old insurers, academic medical centers, consulting firms, health care providers and the board room—she became familiar (and fascinated) with the unique language of each. She also became familiar with the difficult dynamic that often exists between business and analytic teams—preventing them from collaborating effectively.

Those experiences led to her true passion of promoting clear and meaningful conversations that produce mutual understanding and success. The result is her new book Become an Analytic Translator, and an online course.

According to McKinsey there will be a need for 2-4 million analytic translators in the next decade. Dr. Lynch hopes to train many data professionals to fill those positions.