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Data Governance Professionals Organization (DGPO) Webinar: From Blank Stares to Buy-In: Making Data Governance Click with Analogies That Work
					
 Aug 13, 2025 
 3:00PM to 4:00PM

									

				

					Event Categories   Data Governance Events				

			


	

	

		

			

				

					

						

														

															

						

						

	

		


	Date/Time

	Date(s) - 13/08/2025
3:00 pm - 4:00 pm























If you’ve ever struggled to explain data governance—what it is, why it matters, or how it works—you’re not alone. Whether you’re speaking with executives, business partners, or IT teams, translating complex concepts into something understandable isn’t easy—especially when your audience hears noise instead of meaning.


 


In this webinar, you’ll learn how to communicate data governance in ways that are clear, relatable, and persuasive. We’ll explore how to use analogies, metaphors, and plain language to make your message stick.


 


What you’ll take away:


·    How plain language builds understanding and lowers resistance


·    Analogies and metaphors that turn blank stares into lightbulb moments


·    Real-world examples and use cases that show these techniques in action


 


 


Shannon Moore


Director, Data Governance and Management


Mastercard


Shannon Moore is Director of Data Governance and Management at Mastercard, where she leads enterprise data governance and stewardship initiatives. Previously, she was a Senior Principal Consultant at Daugherty Business Solutions, helping Fortune 500 clients and industry-leading organizations design and implement enterprise data strategies and governance programs.


 


Shannon is a DAMA-Certified Data Management Professional (CDMP) and a Prosci-Certified Change Management Practitioner. With a background in writing, higher education, and executive coaching, she brings a unique perspective to how communication can shape the success—or failure—of data initiatives.


She is a frequent speaker at industry conferences including DGIQ and EDW, where she’s known for offering practical insights that bridge strategy, communication, and real-world execution.


 


 


To register please CLICK HERE