Date/Time
Date(s) - 11/02/2025
2:00 am - 3:30 am

About the Webinar

As organizations continue to produce and disseminate data through their daily operations, the significance of data trends is increasingly recognized in the business world. However, for many industries, understanding these developments often stops at buzzwords like “Big Data,” “NoSQL,” and “Data Scientist.” Few realize that the solutions to their business challenges, regardless of the platform or technology, heavily depend on the underlying data model. Therefore, data modeling is not just an optional task but a crucial activity that supports the solutions driving your business. Quality engineering and architecture work products do not happen by chance; the more your organization relies on automation, the more critical the data models become in guiding these activities. This webinar highlights data modeling as a key activity upon which significant technology and business investments depend.

Specific learning objectives include:

• Understanding what types of challenges require data modeling to be part of the solution
• How automation requires standardization on derivable via data modeling techniques
• Why only a working partnership between data and the business can produce useful outcomes

About the Speaker

Peter Aiken, PhD

Professor of Information Systems, VCU and Founder, Anything Awesome

Peter Aiken, Ph.D. is an acknowledged Data Management authority, an associate professor at Virginia Commonwealth University, president of DAMA International, and associate director of the MIT International Society of Chief Data Officers. For more than 40 years, Peter has learned from working with hundreds of Data Management practices in more than 30 countries. Among his 13 books are the first on making the case for data leadership (CDOs), the first focusing on data monetization and modern strategic data thinking, and the first to objectively specify what it means to be data-literate. International recognition has resulted from these and a (pre-Covid-19) intensive worldwide events schedule. Peter also hosts the longest-running Data Management webinar series on dataversity.net. Before Google, before data was big, and before Data Science, Peter founded several organizations that have helped more than 200 businesses leverage data – specific savings have been measured at more than $1.5 billion. His latest venture is Anything Awesome.